Coca-Cola is bringing its Christmas promotional campaign to Leicester today (December 13) - in the form of a festive lorry.
The drinks firm's Christmas lorry will be in Highcross from 1pm to 9pm as part of its UK tour.
Highcross is due to be transformed into a snowy winter wonderland for the visit, with a choir singing carols and Christmas elves serving drinks.
The star of the 'Holidays are coming' advert are making 52 stops between November 23 to December 23.
Coca-Cola is visiting the towns and cities it deems to be the kindest - where people go above and beyond to make the festive season special for their loved ones and neighbours.
As part of this year's Christmas truck tour, Coca-Cola has uncovered 'Kindness Hotspots' - the cities and towns across Great Britain where people have been going above and beyond to bring joy to others.
The survey* asked 2,500 people who live on the Coca-Cola truck tour route, about their Christmas 'good deed habits' which revealed many heart-warming stories from the people of Leicester.
When asked 'What is the kindest thing you have done for someone at Christmas?' one particularly caring Leicester resident told the story of tracking down long lost relatives so the whole family could be reunited for Christmas - with another story of a kind colleague covering shifts for a fellow work mate so they could travel home to be with their family in time for Christmas.
Brid Drohan-Stewart from Coca-Cola said: "The Coca-Cola Christmas truck marks the arrival of the festive season for a lot of people, and what better place to start spreading Christmas cheer than Leicester, which is embodying what Christmas is all about. Keep up the good deeds Leicester!"
Photographed guests can later download the image to wish friends and family a Merry Christmas, by sharing on email, Facebook and Twitter
It's been spotted...
#leicester folk look out for the coca cola lorry at the highcross causing mayhem on my way... http://t.co/AH5xk53pUNpic.twitter.com/Fu9Aan9p7X
— Lynn Wyeth (@LynnFOI) December 13, 2013Just spotted the Coca Cola truck in Leicester. Its official xmas is coming! ! pic.twitter.com/vRlQ1GZY8A
— Fung-se Wilson (@fungse_wilson) December 13, 2013We got to see the coca cola truck @ChristmasTruck in leicester pic.twitter.com/fb8bsL3iEv
— Nicky reed (@Nickyreed1980) December 13, 2013Coca-Cola truck @ the Leicester high cross shopping centre pic.twitter.com/6mRKUyDBYq
— Dave Maltby (@DaveMaltby1) December 13, 2013