Police have launched a campaign to educate young people on how to avoid being robbed.
Young people are the victims in about 50 per cent of robberies committed in Leicester, officers said yesterday.
Leaflets and posters highlighting the police's personal safety message are being sent to colleges and the city's two universities.
Detective Inspector Alex Hathaway said: "Although robberies in Leicester have nearly halved in the past nine years, there are times where we can see a rise in the incidents reported to us.
"When new technology is released and just after Christmas are two examples.
"Thieves know what to look out for and know how to distract potential victims, such as asking them for the time and then snatching their mobile phones.
"Phones, cash and jewellery are at the top of the list of things to take. This is why it is always important to think about your personal safety. If you want to keep it safe, keep it out of sight. It really is that simple."
The number of robberies reported to city police has fallen by 28 per cent – or 112 victims – in the past year.
Police advice includes:
When carrying a bag, keep it close to your body, with the strap over your shoulder.
Spread your valuables around – for example, your mobile phone in your bag and money in your jacket.
If someone attempts to grab your bag, let them take it, rather than risk injury.
Keep your valuables, such as mobile phones and mp3 players, out of sight.
Try to stay in a group or, if alone, stick to well-lit routes.
Register valuables free at the address below as this can help police return stolen goods to their owners.
www.immobilise.com
