Nearly 30,000 visitors have passed through the doors of Leicester's new Richard III centre, according to latest figures.
The attraction, at the site in St Martin's where the last Plantagenet kings bones were unearthed, opened at the end of July.
Leicester City Council funded the purchase and redevelopment of the vacant Alderman Newton School which costs more than £5 million.
The authority says the latest tally of visitors is just over 27,000. It has said it expects 100,000 people to visit the centre, officially called Death, Dynasty and Discovery, in its first 12 months.
City mayor Sir Peter Soulsby has insisted the centre is "well on course" to meet the target.
He said: "I am very pleased with the numbers and the figure suggested is ahead of projections.
"This time of year - October and November - is not the best time of year for visitors, though a good number are coming still.
"It is when the interment (of Richard's remains) at the cathedral happens they will get the real numbers."
It is anticipated there will be a swell in the number of tourists visiting the city in March around the time of the reinterment ceremony when there will be international attention on the city.
The cathedral will receive the monarch's remains on Sunday ,March 22, then there will be a week of events to commemorate Richard both in the city and at Bosworth where he was slain in battle in 1485.
While the council is still confident the centre will reach the 100,000 visitor mark, opposition councillor Nigel Porter said the figure was unambitious and set too low compared to other similar attractions.
Some visitors have also said ticket prices, starting at £7.95 for adults and £4.75 for children, are too expensive and are putting people off visiting.
Sir Peter has stressed the centre - run by an independent trust rather than directly by the council - should not require public subsidy.
He said the prices were appropriately set and that value for money given the quality of the visitor experience.
Visitor Geoff Hunt, 68, from Oadby, said: "I've been twice, and I'll go again. I wish they would do a season ticket. I think that would help get people in. It's actually far better than I thought it would be. I don't think its that expensive for what you get."