The directors of two burglar alarm businesses have been jailed for operating a cunning sales scam, in which elderly customers were bullied into signing up to costly contracts.
Some victims, who were in their 80s, were conned during "cold calls" into thinking they were being offered free alarms under a government-backed crime awareness campaign.
Dean Michael Mayes (37) was director of Wilson Phillips (UK) Ltd, trading as Practical Security.
His then partner, Nadeena Campbell (34), later took over as director of Practical Security Solutions Ltd.
They engaged in dishonest dealings for three years.
Mayes was jailed for two years and 11 months and Campbell for two-and-a-half years.
Paul Andrew Thompson (37), who was their salesman for 11 months and later set up his own business, First Response UK Ltd, carrying out five copy-cat frauds, was jailed for 19 months.
Another salesman, Mark Sidney Durant (48) was given an 18-month community order, with 180 hours of unpaid work, and told to pay £1,200 costs.
The case is the first prosecution in Leicestershire of dishonest trading involving the sale of burglar alarm systems, and followed an investigation by the county council's trading standards department.
During a six week trial - not involving Thompson because he admitted his guilt – Leicester Crown Court heard how home owners were persuaded into signing burglar alarm contracts, costing between £2,500 and £4,000.
Others were wrongly told there was a "special promotion" in their area.
To close a deal, sales staff would falsely claim only a few alarm units were left, which they had to sign up for on the spot or lose out.
The contracts were for three to five-year monitoring packages, mainly involving monthly payments.
However, John Hallissey, prosecuting, told the court: "Even when asked about the price, telephone operators wouldn't mention the monitoring costs."
Mr Hallissey claimed one client was wrongly told the deal included a medical response service and another was assured that if she pressed a button on a key fob then her doctor would come out to her.
"It simply wasn't true," said Mr Hallissey.
"Practical Security was prepared to say whatever was necessary to sign people up for their alarms and take the money."
Sentencing, Judge Philip Head said that Mayes and Campbell, both of Browning Street, Narborough, were equally responsible, as the "brains, eyes and ears" of the businesses.
He said: "Both had leading roles throughout a sustained period of criminality."
The offences were between April 2010 and June 2013.
When they had a "shot across their bow" with a trading standards' raid and seizure in 2011, they just changed the company name and carried on.
The judge said: "You were both actively involved in two firms that sold monitored burglar alarms in the Midlands.
"I accept there was nothing wrong with the product and some customers were perfectly content - but some already had alarms and had no need of yours.
"Some were, by means of their age or infirmity, unable to use the alarms.
"The means by which you acquired customers was thoroughly dishonest."
He said sales staff made "extravagant and dishonest" promises of the free systems, saying they were part of a national crime awareness campaign or implying official approval.
Judge Head added: "They weren't told of the costs of between £2,000 and £4,000.
"What was said and what was left unsaid was calculated to get salesmen's feet through the door."
He said Campbell sought to distance herself from the wrongdoing, claiming during the trial that she had no idea what sales staff were saying to potential customers.
She described it as "horrific, really bad, frightening and shocking".
The judge added: "The majority of the customers were over 60 years old, some were over 70 and some were over 80.
"There's nothing wrong with focusing your market among that group, so long as the business dealings were appropriate.
"I don't conclude that you expressly targeted the elderly."
But, he added, they disregarded the constraints of the law and common decency when dealing with customers.
"They entered into a contract that if they'd been told the whole truth from the beginning they wouldn't have entered into it," the judge said.
"It's not possible to determine the turnover in three years, although 500 contracts have been identified. By no means were all the customers misled by salesmen, but a substantial number were."
Judge Head said the jury was satisfied that customers were defrauded by being lied to about the price and capabilities of the systems.
He said Thompson was an "enthusiastic liar" when operating as a salesman, and went on, having been "infected by dishonesty and greed", to set up a separate business to commit an identical fraud on his own.
The judge said Durant's conduct was "despicable".
At one time, Mayes and Campbell had 25 canvassers on their books and a number of salesmen.
The court heard that Practical Security was based at Black Seam House, St John's, Enderby, between April 2010 and may 2011, when it ceased trading. Then Practical Security Solutions Ltd "arose from the ashes", based in Morris Road, Knighton Fields, Leicester.
Durant, of Conalgen Road, Aylestone, was their "trusted salesman", along with Thompson, of Una Avenue, off Narborough Road South, Leicester.
Mayes and Campbell were convicted by a jury of fraudulent trading and conspiracy to commit fraud by false representation.
They were also convicted of conspiracy to engage in unfair commercial practice.
Both denied the offences, claiming they operated the businesses in good faith and had many satisfied customers.
Mayes pleaded guilty to engaging in a consumer credit business without a licence, as did Thompson.
Thompson also pleaded guilty to fraud by false representation and engaging in unfair commercial practice.
Durant was convicted of one count of engaging in unfair commercial practice, between May and June 2012, by using "undue influence" to sell an alarm system to a couple in their late 80s, who suffered from ill-health and already had a council-funded life-line alarm fitted.
Durant was acquitted of conspiring with both co-accused to commit fraud by false representation and conspiracy to engage in unfair commercial practice.
In mitigation, the court heard that the defendants were also involved in honest and legitimate business dealings where there were satisfied customers.
Mayes and Campbell, who have twin daughters together, as well as other children separately, are no longer in a relationship, mainly due to the stress of the proceedings, the court heard.
All four had references describing them as hard working, and highlighting their positive contributions to the community.
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