With promotion to the Premier League estimated to be worth at least £120million, there is inevitably the expectation that the new boys need to 'splash the cash' to survive with the big boys.
Many clubs have done just that, spending millions on new signings in the hope it will help them bridge the huge chasm between the Championship and the Premier League.
For some it has worked, but for others, such as QPR and Cardiff in the last few years, it certainly hasn't.
In some cases, it has left clubs flirting with financial oblivion. Leicester City will not be going down that road.
Manager Nigel Pearson knows his Championship title-winning squad needs reinforcing.
He said during this week's media call at Belvoir Drive he is not naive enough to believe he doesn't have to strengthen and is prepared to spend some money to enhance his squad, but don't expect City to be paying out huge sums on lots of new signings.
That doesn't mean to say City have not been investing in the squad.
So far, Pearson has recruited goalkeeper Ben Hamer, defender Matt Upson and midfielder Marc Albrighton as free agents, but the word free is misleading, as each deal will include signing-on fees, agent fees and will add to the wage structure.
Likewise, securing players such as Kasper Schmeichel, Danny Drinkwater, Matty James and Wes Morgan on new contracts requires a hefty financial commitment.
Pearson said City have missed out on a couple of signings this summer which would have required a decent transfer fee but stressed he would continue to build his squad in the same way he always has, with a measured approach.
"In the past, I have been involved with clubs where that transition from the Championship to the Premier League is very difficult," said Pearson.
"There have been a few clubs over the years who have gone up and down. Some have got it right in terms of their financial way of dealing with it, and some have got it horribly wrong.
"We continue to plan in a way which isn't conservative, but sensible.
"It is up to clubs to do what they want. The bottom line is there is no right or wrong way to do it. It would be wrong of me to say this is the way to do it.
"I am involved at a club, and I have spoken before about being the right fit for a football club, and the way we do it is good for us.
"It is up to other clubs to do it the way they want to do it. Sometimes gambles don't pay off."
The perception it is managers who are desperate to spend the owners' money is simply not the case at City, Pearson said.
"My view on buying players is that sometimes you get to a value which, for me, the deal no longer becomes doable," he said.
"People always think it is the owners who have pulled the plug on deals. That isn't the case because I am quite prepared to do that if I think we aren't getting the right players at the right price.
"I have to take responsibility for the job I do and I see that as being part and parcel of my position.
"People like to pigeon-hole you and say the way we are going to do it is going to be very conservative. That is not the case.
"Some of the players we have tried to sign which haven't materialised would probably surprise a few people.
"Our strategy will always be trying to add the right players at the right time and at the right price if we can."
City may bring in a couple more players before the transfer window closes, and they may even break the club transfer record of £5million, which has stood for 14 years.
But City fans should not expect a glut of big-money signings. That simply isn't Pearson's way of building a squad.
