New life is being breathed into empty shop and restaurant units in Leicester, with a spate of new openings.
As further proof that the city centre is on the up, seven new clothing and food outlets will open this summer.
It comes after a string of recent openings across the city.
Red Hot World Buffet is spending £2 million renovating the empty Litten Tree pub, on the corner of High Street and Highcross Street.
The company said it was probably the highest single restaurant investment Leicester had seen.
Spread across 16,000sq ft of floor space on two floors, the restaurant will open on June 30, creating 70 jobs in positions including management posts, chefs and waiting and bar staff.
Meanwhile, bosses at Highcross said new outlets were being lined up.
Among them is Urban Outfitters, due to open later in the year. The chain, which has 27 stores across the country, sells menswear, women's fashion, homeware and artwork.
The store will move into the unit vacated by fashion store USC, near the centre's Eastgates entrance.
Danish retailer Tiger is also opening a store in Highcross, selling colourful items for families and homes.
Four new restaurants are also opening in the centre – Australian juice bar Boost, Mexican restaurant Chimichanga, hamburger joint Byron and Stone Baked Pizza.
Highcross general manager Jo Tallack said: "These exciting new retailers and restaurants show just how we're responding to the increasingly savvy and adventurous shopper on the lookout for fresh taste experiences, as well as great value, choice and convenience.
"We're delighted to be welcoming the popular Mexican restaurant Chimichanga, Byron, AKA the proper hamburger restaurant, Red Hot World Buffet and Stone Baked Pizza.
"The development of these dining choices, especially in St Peter's Square, helps us attract more people to Leicester and encourages them to spend longer in the city centre – day and night – which is great news for Highcross and the city as a whole."
James Horler, chief executive of the Red Hot World Buffet group, said: "We are very excited to be moving into Leicester and with more than 1,500 people applying for 70 jobs with us, I'm sure it will be a successful investment.
"After the success of the Red Hot World Buffet in Nottingham, Liverpool and Leeds, we thought there would be a real taste for this kind of venue in Leicester."
The Queen of Bradgate bar and restaurant opened in High Street this month, while the recently revamped Turkey Cafe and Brü coffee shop have opened in Granby Street. Other new venues include Grapevine, in Belvoir Street, and Frankie & Benny's, Highcross.
Hamza Bodhaniya, who owns Brü, said Granby Street had suffered as a result of the economic downturn and competition from Highcross.
Casualties in recent years have included the Jessops and Cecil Jacobs camera shops, the former HSBC bank, Blacks, Poundstretcher, Burger King and the La Tasca restaurant.
He believes growing consumer confidence and high- quality businesses will bring life back to the area.
He said: "I think Granby Street is a beautiful road when it comes to the architecture but unfortunately, over the years, it seems like a lot of people have headed over to the other side of town and neglected it.
"I'm hoping that with us moving in, and the council moving into the old Poundstretcher building, then the area will benefit."
Lee Izzard, 40, of Western Park, Leicester, regularly eats out and shops in the city.
He said: "Urban Outfitters is good news because it's a higher end shop, which is going to get shoppers interested.
"Leicester is getting better and is competing with places such as Birmingham and Nottingham. I would much rather shop here."
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