It's time to get your children perfecting their cheeky smiles – the Leicester Mercury's Baby and Toddler of the Year contest is back.
Once again, the Mercury has teamed up with the Highcross shopping centre for the competition, which has become a highlight of the summer.
Cameras were due to start snapping from 9.30am today until Saturday, July 20, at our big, new studio on the upper floor of the shopping centre, next to H&M.
Each year, about 2,000 tots take part in the competition, and we're expecting similar numbers this year.
As well as vying for cash from our £3,000 fund, including a top prize of £1,500, parents taking their youngsters along to be photographed can also win one of the daily spot prizes that will be handed out each day.
Mercury sales promotion manager Tess Rushin said: "This year we'll have prizes to hand out every day. They include lots of toys, a baby car seat and hampers full of goodies from Boots and John Lewis.
"And with our bigger studio this year, it should make for the best year ever."
The studio is open from 9.30am until 5pm each day, except for on Sunday, when it will open from 11am until 4pm.
To take part, all you need to do is take along one of the coupons appearing in the Mercury every day this week.
Entry is completely free and parents get the chance to pick which shot of their child is entered into the contest and can also buy the professional photographs as a treasured memento.
The categories are: nine months and under, 10 to 18 months, 19 to 36 months and three to five years.
Jessica Barley, of Thurnby Lodge, Leicester, was last year's winner. At the time, her mum, Joanne Greenwood, 34, said: "It's amazing really, the emotions I feel are extreme – I'm excited, a bit shocked and, of course, very proud of her."
New mum Shannon Parkin, 18, of New Parks, says she is tempted to take her daughter, Evie-Mae Constant, to the photography sessions this week.
She said: "Evie-Mae is my first baby so I am tempted to enter her for the competition.
"She loves smiling for cameras and it would be really nice to get some professional pictures of her."
Kerry McDonald, 24, of Braunstone, Leicester, said: "I've got two I'm entering and I'll probably go down on the first day. It's really nice seeing them smile for the camera and chatting to other parents who are there. It's a really nice Leicester tradition."