The Leicester Mercury has joined forces with the Stop smoking service run by the Leicestershire Partnership NHS Trust.
Together, we hope to persuade at least 300 smokers to stub out their cigarettes ahead of National No Smoking Day on Wednesday, March 11.
Latest figures show there are 51,939 smokers in the city.
This means nearly a quarter of adults living in Leicester are smokers.
Today we meet a father and daughter who have successfully quit.
Mum Amy Rackham was a smoker for more than 10 years but has now managed to stop.
She is urging others to join the Leicester Mercury campaign being run in conjunction with Leicestershire Partnership NHS Trust's stop smoking service.
The 28-year-old gave up smoking in October last year - mainly to save money.
But she is reaping the rewards in that her sense of smell has improved and she has persuaded her father, Gary, 54 to also give up.
Amy, who has a six-year-old daughter Hannah Spear, said: "I smoked between 15 and 20 cigarettes a day but I knew I had to give up for financial reasons.
"I started off using nicotine replacement patches and then used the tablets, Champix, for about eight weeks.
"It was hard for the first couple of weeks. I enjoyed smoking but I felt like I had to do give up.
"You can't just rely on the aids like patches. You have got to want to do it."
She added: "The only downer is that my appetite has increased and I have put on weight but my sense of smell is amazing."
Amy, from Eyre Monsell, persuaded her father Gary to go to the nearby Hedges Medical Centre with her to meet a stop smoking advisor.
Gary, who has multiple sclerosis and arthritis, agreed to go with his wife Shirley.
The 54-year-old had been a smoker since he was 16 and in recent years was getting through around 40 cigarettes a day.
He started off with nicotine patches and an inhaler and managed to cut down to about 10 a day.
He then got an e cigarette and has managed to quit since New Year's Day.
Gary said: "I do feel better for it."
His wife Shirley said: "It's great - it has save us loads of money - but Gary is also better for it.
"He has smoked ever since I knew him.
"My parents always smoked and then my three children did but I never have.
"I think at times that with Gary's MS he would forget how many cigarettes he had had.
"I am over the moon he has given up."
