A cycling fashion brand is now being stocked in stores around the world.
Bosses at Leicester-based Vélobici said the business was continuing its rapid growth with seven new stockists in the UK, Europe and globally.
The brand, which won this year's Leicester Mercury retailer of the year award, has added to its stockists with boutique stores in Solihull and Harrogate, Prague, Winterthur in Switzerland, New York and Hong Kong.
Brand owner Chris Puttnam came up with the idea for the clothing range when illness forced him to quit the double glazing firm, which he had run for 10 years from Western Park, Leicester.
He approached a friend's wife, Tara Love, who had worked in textiles for 20 years, with the idea of creating a range of fashionable clothing for cyclists.
Vélobici was launched in 2010, and since then the pair have created a collection which includes jumpers, trousers, T-shirts and accessories.
The products, made from merino wool, are manufactured by companies in Hinckley and Western Road, Leicester, and the business has a shop and headquarters in Francis Street, Stoneygate, Leicester.
Last year, it signed a deal to supply the highly-regarded Condor Cycles store in Camden, north London.
Chris, whose father Bruce had a knitwear factory in Glenfield, said: "We carefully vet all stockists to ensure they come up to Vélobici's high standards of product mix, ambience and style.
"All of these stores are beautifully presented and it is great that Vélobici is among their product ranges."
He said it was particularly exciting to move into the US market through the NYC Vélo shop in New York's bohemian East Village. The chain also has stores in Hell's Kitchen and Gotham West Market.
Chris said: "The US is the next big market for us. We already perform well in the Far East with stockists in Seoul and now Hong Kong, but entering the US, especially with a brand like NYC Vélo, is the perfect introduction for us."
He said Vélobici remained committed to its British roots, with all clothing designed and manufactured here in the UK.
He said: "Our British heritage sets us apart and is a real selling point in the overseas market.
"We support the textile heritage and state-of-the-art manufacturing technology available in Leicester and other cities, and we believe this adds to the quality and finish of each garment."
