The huge crowds which greeted the Tour de France in Yorkshire and London this year show the mass support cycling is gaining.
In turn, that brings the sport to the attention of more and more young people, who want to get involved.
The Rutland Rouleur club has been set up to help cater for that need – and the early results are hugely encouraging.
The Rutland outfit is in the running for the Club of the Year title at this year's Mercury Sports Awards after firmly establishing itself on the county cycling scene in double quick time.
The summer saw them win the Mallory Park Youth Road Race League in their debut season.
There have already been some notable cyclo-cross performances from the club's young riders during the winter.
Former professional road racer and international track rider Rob Muzio, who lives in Kirby Bellars, is among the club's enthusiastic coaching team and has been delighted with the progress made.
That has been helped by the support of the county-based Metaltek-Kuona elite road squad, who put the young riders through their paces earlier this month.
"They came down to help us out and were buzzing about the whole thing," said Muzio.
"We have reached the point where the club has had quite a bit of success, considering it has only been going for 18 months, and we are looking to get linked to British Cycling's racing programmes."
The target age of riders is five to 23. At the moment they have about 40 members.
Most have started out on mountain bikes but Muzio believes it is important they get a taste of as many disciplines as possible.
Muzio was a high-class road rider but also had success on the boards as junior and senior.
"Nobody at the club had a track coach or any knowledge of track racing," he said.
"The lad I was coaching joined the club. My remit is to help the kids learn how you need to train and ride to get to the next level."
Several are already showing signs of that and the indications are that the next few seasons will see that success rate grow as the young Rutland riders continue to go through the gears.
