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Cyber Monday: Businesses get ready for busiest online shopping day of the year

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If Black Friday hasn't wiped your finances out, then prepare for the next assault on your bank account.

Cyber Monday is set to be the busiest day of the year for online shopping with millions of pounds spent on Christmas gifts ranging from iPads to Frozen dolls, perfume and the latest literary blockbusters.

The same day last year saw 115 million visits to retail websites in the UK, and this year is expected to be even busier, adding to the £164 billion the government says will be spent online this year.

Leather satchel company Zatchels does 40 per cent of its business online, and has been gearing up for today's mad rush for weeks.

It has invested heavily in updating its website to meet everything home shoppers can throw at it.

The multi-million pound company makes the brightly coloured designer bags at its factory in Charter Street, close to Leicester city centre.

Co-owner Dean Clarke said: "We've launched a whole campaign with offers on the website and e-mails to our followers.

"People have been holding back because they know retailers will be coming in with offers and this is when Christmas really kicks off.

"We put our factory on overtime a week ago in anticipation and we have had to make sure all our shops are stocked up.

"We've predicted that Cyber Monday will be bigger than Black Friday. Monday is always the busiest day of the week anyway, probably with people umming and ahhing over the weekend then wanting to cheer themselves up when they go back to work."

De Montfort University graduate Lizzie Leary runs shoe retailer Kindred Sole out of Loughborough University's innovation centre.

She said it would be all hands on deck today.

She said: "It's quite surprising how busy we are going up to Christmas. Even wellies do really well, as do slippers, socks and the scarves that we are now shopping.

"We're offering special offers such 20 per cent off across the store for full price items plus exclusive star buy offers.

"It is going to be the busiest day of the year. Around 70 per cent of our customers who got an e-mail this day last year opened it and clicked on the site – the industry average is 16-20 per cent, so it's more than double what we would usually expect.

"We're doing loads of advertising online and social media. Web traffic will be 50 per cent up on last year because of all the activity."

Credit card company Visa speculated that some £500 million would be spent online today (1st December), the culmination of what it called a Cyber Weekend which kicked off with the Black Friday in-store bonanza.

A spokesman sad that as with Black Friday, today would see transactions peak in the evening as shoppers go online after returning from work, or increasingly shop on their smartphones on the commute home.

Cyber Monday: Businesses get ready for busiest online shopping day of the year


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