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New Leicestershire CCC chief executive Wasim Khan hails "a wonderful opportunity on many levels"

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Nobody is suggesting the appointment of one man will take Leicestershire from the bottom of Division Two to Championship contenders in the blink of an eye.

However, the arrival of Wasim Khan as the club's new chief executive suggests County and their long-suffering supporters might actually be able to see the bend in the road coming into view, even if the corner has yet to be turned.

Khan, the former Warwickshire and Sussex batsman, comes with a growing reputation. And the fact he is clearly climbing the ladder might beg the question: Why come to Grace Road, where finances are about as healthy as County's win column over the last couple of championship seasons?

"From a personal level, I'd worked with Cricket Foundation and Chance to Shine for nine years and felt I had taken it as far as I could," said Khan.

"From a Leicestershire perspective, I felt it was a wonderful opportunity on many levels.

"I have had a great deal of advice about whether it is something I should be doing. Every negative I saw as an opportunity to do something about it."

Near the top of that list, if not the absolute priority, is working with a new head coach.

The name of former Foxes hero Andrew McDonald has been bandied around and, although County would not be drawn on that speculation, an announcement is believed to be imminent.

"A head coach to motivate and inspire the players will help," said Khan.

"We will be setting clear goals and targets with the head coach and players so that they understand they are here to perform.

"We really need to transform the culture. If you are not winning on the pitch it tends to resonate through to the back office.

"If you are not doing well financially, it resonates on to the ground. It is very important we get all those areas right going forward."

With finances always tight at County, another major part of Khan's role will be bringing in the cash that will improve and sustain the Leicestershire side.

Bringing the local Asian community on board is seen as one way of improving matters in that direction.

It is an area where, for whatever reason, Leicestershire – and other counties, it should be pointed out – have struggled, even if there has been no lack of effort.

"We want to become more family-centred and we want to engage more with the south Asian community and get them through the gate," said Khan.

"We want people to see this is their club. It will take a huge amount of work. We have to get the marketing and the message right.

"It is important to engage with the Asian community right across the board.

"There are some very successful business people out there. I want to get to the bottom of it and ask where they feel the club has failed them and what can we do about that.

"We want them to think this is their club so that, hopefully, they invest in it and support it from a financial point of view."

Growing membership and making Grace Road a more attractive option on non-match-days are other areas for Khan to hone in on in what is going to be a busy and demanding tenure.

Leicestershire officials, though, are absolutely adamant they have the right man on board.

Meanwhile, former England batsman Graham Thorpe is guest of the Leicestershire Cricket Society at Grace Road on Thursday evening.

The left-hander made 100 Test appearances for England and compiled nearly 22,000 runs during an illustrious first-class career which spanned from 1988 to 2005.

The venue is the Charles Palmer Suite at 7.30pm.

Non-members are welcome with tickets £5 on the door.

New Leicestershire CCC chief executive Wasim Khan hails


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