Market Harborough is changing its name in support of the Movember charity with the backing of political leaders.
Both the MP Sir Edward Garnier and council leader Blake Pain are backing the name change to 'Mo'ket Harborough'.
This will make Market Harborough the first town in the UK to change its name for the month of November.
Mo'ket Harborough organiser Sarah Blackler said "This is an opportunity for us to talk about men and their health.
"Mo'ket Harborough will help to raise questions that often go unasked through fear and embarrassment.
"As well as putting in teams to 'Grow a Mo' we know that our community spirit will offer a range of different things throughout the month of 'Movember' that will make it unforgettable."
Sir Edward said: "I support the county's prostate cancer charity which with the national body holds awareness raising events in the Commons and I am very happy to support what Sarah Blackler is doing too.
"Prostate and testicular cancer are all to prevalent but not many people are aware of the symptoms and effects, which is why this campaign is very important.
"There will be a launch event on November 1 which will kick off the month of awareness building and fund-raising and I hope a great many people in Harborough, of both sexes, will get involved."
The county highways and Harborough District Council have produced a town sign to be erected in the town centre.
Other initiatives include the local building society (Mo'ket Harborough Building Society) and a local Brewery producing special edition beers and Two Birds Gin producing 250 bottles of 'Two Moustache' Gin.
Blake Pain, leader of Harborough District Council said: "The whole community is getting behind this campaign for such a worthy cause and I am delighted that the council has assisted, working with County Hall, in providing the 'Mo'Ket Harborough' signs. I hope the campaign goes a long way to raising funds for the charity."
Jon Sim, Head of Community Engagement for Movember UK said: "We're all very excited about Mo'ket Harborough and have been impressed with the way it has grown. It epitomises the way local communities get behind Movember."
Details on all of the activities taking place can be found on www.moketharborough.com or on facebook https://www.facebook.com/MoketHarborough
