CHILDREN IN NEED 2012 is already in full swing across the county.
Thousands of people up and down Leicestershire are doing their bit to raise money for children's charities.
Among them is Louise Moore (20) from Whetstone, who has so far raised over a £1,000 sitting in a bath of baked beans.
She said: "It's horrible and really cold but I know I've raised at least a £1,000 already. I've only been in here for 20 minutes and I'm absolutely frozen."
It took just over 300 tins of beans to fill the bath and a few hot water bottles were added in an effort to keep brave Louise warm.
Louise said she has never done anything like this before but liked the sound of the challenge when it was suggested to her by another member of staff.
Further afield at East Midlands Airport, more than 250 volunteers from DHL were preparing to man the phones for the BBC from 7.30pm until 1am.
Vice president for customer services, Gary Schaffer said: "We have been call taking for Children in Need for four years now, and it's a really big deal for us.
"This is a great opportunity where we have staff here and those from other divisions come and give their time for free, to help raise as much as they can.
"We are in the public service industry so on days like this it's natural for our people to think nothing of working till 1am, when they came in at 8am.
"It's just natural for them all to want to help and get involved."
During the day fundraising activities including a raffle, a fake tan o'meter, gunking of senior mangers and a DHL gangnam style show.
Last year DHL raised over £14,000 a sum they hope to beat today.
Let us know what you got up to for Children In Need this year.
You can upload your pictures here or email our reporter with details of your event at maria.thompson@thisis.co.uk
