Dedicated Foxes fans queued in the rain this morning to get their hands on the brand new Premier League Leicester City home kit.
Supporters crammed into the club shop to snap up next season's Blue Army jersey - and be the first to sport the new club kit.
The doors opened at 9am, but many fans had been patiently waiting for at least two hours to make sure they did not miss out.
By the time the doors opened, there was about 200 people in the queue.
One of the first excited fans to don the new Puma-made shirt was seven-year-old Kian Deacon, a City fan from Wigston, who wasted no time pulling the jersey over his head and posing for a photo outside the King Power stadium
He said: "I'm really excited about the new season and I really like the new shirt, I think it's really good."
Fan Lyle Davies, 24, of New Parks, Leicester, pre-ordered his shirt and paid extra to have his surname and Premier League badge printed onto the jersey.
He said: "I'm quite a big fan. I've got a cabinet at home dedicated to Leicester - it's got all sorts of memorabilia in, like framed pictures, signed footballs and old shirts.
"Last season I also had the first, second and third shirts, and I'm probably going to do the same again this year."
Season ticket holders Marcus Smith, 25, and his friend Connor Allen, 20, were near the front of the queue.
Marcus, from Syston, said: "We got here at about 7.15am.
"I think the shirts are all right and not too expensive - it's fairly reasonable."
His friend Connor, of Netherhall, Leicester, said he was keen for the new season to get underway, and predicted a decent finishing position for the Foxes.
He said: "I think Leicester will do all right in the Premiership - I'm going to have a bet on them to finish top 10."
The new shirts costs £45, with fans having to pay extra for lettering and numbers.
Club shop manager Matt Payne said staff had been working extra hours to make sure everything was ready for the unveiling.
He said he expected to sell about 30,000 replica jerseys during the season.
"It's been a special week, and there's been a lot of work behind the scenes to make sure the kits are out and preparations were in place for the rush," said Matt. "We've had really good feedback from the customers so far, they all seem to like it."
