It has only been open for three-and-a-half months but George's Tradition has been voted the best chippy in the county by our readers.
Last week the Mercury launched an online poll to find out which of the county's chippies was our reader's favourite.
After more than 300 people voted on our Facebook page, George's Tradition, in Loughborough, beat dozens of other nominations to the top spot.
General manager Piers Goode said: "It's fantastic, we're all very happy. It's absolutely brilliant.
"It makes all our hard work worth it and assures us we're doing a good job."
The shop, which is part of a chain of 10 restaurants and takeaways located across the Midlands, gained nearly 15 per cent of the votes.
It was among 70 nominations across the county our readers thought battered the best catch and fried the best potatoes.
"I think we won because we pride ourselves on selling fresh produce and we always put our customers first – we have a very good relationship with our customers," said Piers.
"Of course, our homemade fish batter sells itself, it's our very own secret recipe."
Piers said he would like to thank the shop's customers for voting and they planned to "continue doing the best work we possibly can".
Alex Jarrett, who voted for George's Tradition said they were the best "hands down – second to none".
Joanne Watson agreed. She said: "George's Tradition Loughborough – best fish and chips ever."
Danni Kingston said: "George's Tradition, in Loughborough, hands down does the best chips – not just in Leicestershire but the whole Midlands."
Nicole Mann said: "George's Tradition, in Loughborough, is by far the best."
George's Tradition was followed closely by Chris's Fish and Chips, in Barwell, which came second.
Birstall Fisheries claimed third place, with Bucks Chippy, in Leicester and Grimsby Fisheries, in Welford Road, following closely in fourth and fifth place.
This week we are asking our readers to vote for their favourite Leicestershire hairdressers.
To vote, visit our Facebook page by searching for Leicester Mercury.
We also want you to send in a selfie of you having your hair done at the hairdressers you are nominating. Send your pictures to:
newsdesk@leicester mercury.co.uk
The poll will be open from midday tomorrow Monday. July 7 and will be closing at midnight on Thursday, July 10.
