Andy King says Leicester City have an inner belief that they can get automatic promotion this season.
City have been heavily tipped for promotion in the past couple of campaigns but failed to live up to the billing.
Last season, they were second in the table and on course until a poor run of results left them fighting for a play-off place.
As a result, Nigel Pearson's men have not been so heavily backed for automatic promotion this season.
Midfielder King says that is fine by City, as everyone within the camp believes this could be their year.
"I think people outside the club and the dressing room are probably focusing on other teams," said King. "Inside the squad, we know we have the players and the quality to try to win the league. That is starting to show.
"From day one, we know as a club we are expected to try to get promotion, that has come from the players and the manager and the fans want that as well. That was spoken about during pre-season, but now we are under way we are just taking it each game at a time and trying to achieve that goal."
King believes the stable nature of the squad and Pearson's own position as manager has contributed to City's good start to the season, which has seen them win 10 and draw two of their opening 15 games.
King has been a member of City's first team for six seasons and says this is the most stable squad he has been a part of.
"This is as settled as it has been in my time here," he said. "We have a settled manager and team and we have added quality to that. We are a stronger squad than last year. The management is the same and we have been reaping the benefits on the pitch.
"It was difficult when we had a lot of players coming in, but they were only coming in because we were trying to improve the squad and the team.
"Looking back, it was probably never going to work with the amount of turnover we had.
"You can see the benefits now of having a settled squad because everyone knows how each other plays."