Melton has won a share of funding to help revitalise its high street.
The town is one of more than 300 across the country to be awarded £10,000 grant funding following shopping guru Mary Portas' review of the future of the country's high streets.
Projects which will receive funding include a Christmas shopping crawl, shop local Christmas campaigns and Market Place events to draw crowds into the town centre.
Other schemes planned include a best pub awards and an evening economy loyalty card.
Melton Business Improvement District and Melton Borough Council are working together on the project.
Rutland and Melton MP Alan Duncan said: "Anything we can do to liven up the centre of the town and attract more people to visit, socialise and shop in Melton is welcome."
Councillor Pam Posnett, the council's town centre champion, said "It will enable us to develop initiatives and continue with the success we had in our recent promotions".
As previously reported, Coalville, Earl Shilton, Hinckley, Market Harborough, Shepshed and Wigston have also received the £10,000 grants. Oakham and Uppingham, in Rutland, have received the same amount to share.
