Festival-goers and musicians have said they are "gutted" and "devastated" to hear Summer Sundae will not be returning to Leicester.
Organisers of the award-winning music festival, which took place at De Montfort Hall, made the announcement yesterday.
We spoke to some of the bands who had performed at the festival, since it began in 2001.
Frank Benbini, who is the drummer for Fun Lovin' Criminals and is one half of the band Uncle Frank, said: "I'm devastated. Personally, Summer Sundae has been a good experience over the years.
"What are we going to do now? Nothing will bring the calibre of artist to Leicester that this had. It is a massive, massive loss to the city.
"If anything, this shows how important it is for people to get behind events like this in the future."
Nile Barrow, singer and guitarist for By The Rivers, said: "It's quite a blow for Leicester. It was a great thing to have."
The six-piece band appeared on the line-up alongside McFly and Newton Faulkner in 2011.
Nile said: "It is so important to have things like this for local and up-and-coming bands. It was a good way to spread your name and potentially book more gigs.
"Summer Sundae definitely had an impact on our career, we owe a lot to it."
Singer song-writer Martha Bean, 26, was part of a star-studded line-up in 2010, which included Tinchy Stryder and Mumford and Sons.
Martha said: "Events such as this are massively important to Leicester. They allow people to go and see bands that they might not have seen before.
"Hopefully, Simon Says..., which was absolutely brilliant, will continue to grow and be just as good as Summer Sundae in the future."
De Montfort Hall general manager Antony Flint said although it was a reluctant decision, financial reasons and competition within the festival market meant that they had to discontinue Summer Sundae.
Last year, ticket sales for the three-day event had dropped by about 8,000 from the 2010 sales.
By midday yesterday, more than 100 people had taken to the festival's Facebook page after hearing the news, to vent their disappointment over the decision.
Lisa Crichton said: "I am gutted to hear this news. It was an amazing little family festival and a total credit to Leicester. Please don't let it be the very end of Summer Sundae."
Jon Macleod said: "What a shame. Thank you for the many great memories. No other festival has led me to buy more albums or gig tickets than Summer Sundae."
Steve Braund said: "Gutted. I got together with my now-wife at Summer Sundae, so I really hope you guys come back in the future when things are more viable. Thank you to the team behind it and best of luck to you all."
Michelle Stephenson said: "Very sad to hear. A real loss for Leicester and all the people like us that loved going year on year.
"Sincerely hope that it's a decision which comes under review when times get better. Leicester needs events like this."
