The pressure is on Leicester City manager Nigel Pearson to deliver this season.
Another Championship campaign kicks off today (3.0) at Middlesbrough and, once again, expectations will be high.
Pearson is more than 18 months into his second tenure at the club and hardly a month passed during the last year where he was not questioned about his future.
Pearson knows that if City do not make a good start to the season, the speculation will begin again.
But he said he will never let it affect how he goes about plotting a promotion challenge.
"I try not to worry about it at all," said Pearson. "You get used to it.
"It is part-and-parcel of the industry. I would rather it wasn't, but it is what it is.
"It is an indication of the short-term mentality in the industry. There doesn't seem to be a lot of tolerance or patience.
"I am battled hardened. I try to look at the lighter side of it.
"I don't think there was a month that went by when it wasn't mentioned, but I don't spend an awful lot of time trawling to see what people say anyway.
"It is what it is, and I don't tend to get too upset about it too much these days."
Pearson knows that results will be all that matters this season as City try to improve on their sixth-placed finish last time out, but he said the players were ready for the action to commence.
"We are going to be back into games where we are judged on the results again," he said.
"Performances are in many ways secondary for a lot of people. It is about getting the right result.
"We are as well-prepared as we can be, but it will all be judged on our results.
"We have to get on with it now and give ourselves the best chance of being successful."
