New showroom refit for appliance retailer- DR Electrical

DR Electrical- One of Leicester's  well established appliance specialist are in the process of re fitting their large showroom.

They are looking to bring things upto date with more of selection of large appliances such as Range cookers and side by side fridge-freezers. Sales manager Rob is looking to offer a retail experience that the modern consumer expects. He commented- "We need to give people a reason to come into our shop. In the past our showroom did not reflect our first class service. The showroom was over displayed and not well merchandised"
" We taking a leaf out of Apple- You do not need to display everything you sell, you need to give people space and also information on your product range using IT. We want develop sell "online instore concept".

 It really will be the best of both worlds