A wedding dress store has been opened by a reality TV star.
Lydia Bright, from ITV's The Only Way is Essex (TOWIE), dropped into Amour Encore, in Stoneygate, Leicester, to officially launch the business.
The shop has been opened in Francis Street by TOWIE fan Naomi Henry.
"I'm a fan of the show and have been watching it since the start," said Naomi. "This was about launching the boutique with a bang and getting as much publicity as we can because it's quite difficult to raise your profile."
Naomi decided to start the business after taking voluntary redundancy as a personal assistant at Santander, in Carlton Park, Narborough, after 12 years in the role.
The mother-of-one became interested in the bridalwear industry after searching for her own gown, while preparing for her wedding in September.
"I wanted to do something completely different and be master of my own destiny and do something I enjoyed," she said.
"I'm getting married so got really interested in bridal gowns. I also heard there was a real gap in the market."
