Families and fundraisers alike will mark the first Sunday of the Poppy Appeal by donning their running shoes and embarking on a 5k fun run in Leicestershire.
Taking place in New Hicks Lodge, participants will run, jog or walk around the woodland, enjoying the variety of trails and pausing for refreshments at Hick's Lodge Café.
The run, which is non-competitive and family-friendly, aims to raise money for the Royal British Legion's annual Poppy Appeal.
The team behind the Leicestershire run expects around 100 people to attend. Online entry closes at midnight today.
Organisers will post an announcement on the 'Event Entry' section of the Poppy Run website tomorrow morning if 'entry on the day' places are available.
Now in their second year, Poppy Runs are being held at 12 locations across the country on Sunday, including Birmingham, Hastings, Nottingham and London. A Poppy Run will also take place at Camp Bastion on Remembrance Sunday.
Last year the runs nationwide raised £7,200. Organisers hope to this year pull in £10,000.
The Poppy Run is organised and managed by Cowan Global Events in partnership with the Royal British Legion, who run the annual Poppy Appeal. All proceeds from the event will go to the Poppy Appeal.
Cowan Global Events is part of Cowan Global, and exists with the sole intention of staging events to raise funds for and awareness of good causes. The Race for Life is the brainchild of company founder Jim Cowan.
Mr Cowan told This is Leicestershire: "We are very pleased and very proud to be able to organise this event with the help of our fantastic volunteers around the country, to help raise awareness of the work of the Poppy Appeal not just now but the whole year round".
Poppy Run organisers say the aim is to increase the number of venues at which runs are held each year. They have a target of more than 100 Poppy Runs each year by 2016, with participant numbers totalling as many as 100,000, raising more than £1 million annually by 2020.
The New Hicks Lodge Poppy Run kicks off on Sunday at 11am.
To find out more, visit www.poppy-run.com.
