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Apprentice contender Alice Smith, from Lutterworth, has eyes firmly focused on TV's prize

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She started out in the business world by selling free-range eggs laid by the chickens on her family's farm.

Now 17-year-old Alice Smith, from Lutterworth, is hoping her entrepreneurial skills will impress Sir Alan Sugar when she appears on the new series of the Young Apprentice.

The farmer's daughter is one of 12 hopefuls who will battle it out to win £25,000 from Lord Sugar to kick-start their business career.

Alice, whose other money-making exploits include working as a waitress and in a golf shop, said: "I wouldn't say I'm arrogant, but I'm sure I'm always right."

The A-level student believes enjoyment is key to good teamwork, considers herself a natural leader and thinks making money does not necessarily equate to success.

Alice, who is junior captain of her golf club and a fan of Leicester Tigers, said: "I keep my eyes on the prize and don't get swept up in all the nonsense."

In her audition tape for the show, she spoke with the typical bravado often seen by contestants on the show.

She said: "I come at things from a different angle.

"It makes life interesting to see things from a different side and I think that's crucial in business. So far in the show, I haven't seen someone with the same range of skills I believe I have.

"I'm very compassionate, open and honest, outspoken, demanding. I like to think I'm a natural leader but I don't necessarily go in and rule with an iron fist and put people's backs up.

"I would keep them onside, but I wouldn't do it for popularity. I'd do it so everyone enjoyed working. I think if you enjoy something, you work much better.

"I'm really ambitious, very hungry, not necessarily for making money.

"I'm not obsessed by money, but to be successful – which I think is probably more key in business because I will work and work and work until it's a success, not start to slack off when it makes money.

"I'd like to prove I've got that little spark that you can't see."

She said her passions were performing arts and she enjoyed debating and travelling.

Her aim is to promote awareness of the medical condition endometriosis, from which she suffers.

This year's tasks include designing a cookbook, sourcing props for the opera, branding a hair product and selling goods at Womad festival.

The first episode is on BBC One on Thursday, November 1.

Apprentice contender Alice Smith, from Lutterworth, has eyes firmly focused on TV's prize


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