NHS staff are gearing up for a collective day of action to show how even small changes can make a difference to others.
Doctors, nurses, and clinicians are among those who have pledged to improve or change something in their work practices on March 13.
The "change day" started as an idea by paediatric doctor Damian Roland, at Leicester Royal Infirmary, but is now being rolled out across the NHS.
So far, 92,000 pledges have been received from NHS staff across the country. It's hoped this will rise to 650,000 by next week.
Pledges range from smiling a little more at work, to making sure patients are treated as individuals and referred to by their name, rather than a bed they may have ben assigned to.
Dr Roland said: "The idea came out of a discussion I had with some medical colleagues and spiraled from there.
"Initially, it was only to include junior staff, but we decided that if we really wanted to galvanise change and improvement, then it had to include everyone.
"We set the target of 65,000 because it reflected 1,000 pledges for very year the NHS has been around – a total of 65 years. Clearly we smashed that, so we set a new one.
"At least 100 pledges have come from staff at Leicester's hospitals so far, but we know that will rise considerably over the next few days.
"The NHS is a fantastic organisation and there are a lot of people working hard to make it that way."
Dr Roland's pledge is to taste the children's medicine he often prescribes to young patients.
He added: "We know they don't always taste the best so I hope it helps me to understand why mums and dads might have problems getting their children to take it in the first place."
He also features in a promotional video urging others in the NHS to make a pledge.
Bekki Randle, a patient information advisor at Glenfield Hospital, deals with complaints.
She has pledged to make sure she treats individuals with as much empathy as possible.
She said: "Understanding concerns of patients and relatives is important. It doesn't cost the trust anything to make sure we treat them with the right empathy and that's reflected in our manner and attitude towards them.
"I want to ensure I'm a friendly face that they can talk to about any issues they may have."
Those who wish to make a pledge online can do so at:
www.changemodel.nhs.uk/ changeday.
