Shoppers eager to get their hands on post-Christmas sale bargains were queuing outside Highcross shopping centre from 1.30am this morning.
More than 90,000 people are expected through the centre's doors today.
Next and Debenhams opened at 6am and 7am respectively, with the rest of the stores opening by 9.30am.
Highcross general manager Jo Tallack said: "We welcomed more than 1.5 million shoppers to Highcross in the run up to Christmas and expect them to continue coming through the doors for post-Christmas bargains between now and the New Year.
"We expect to see more than 90,000 shoppers today and another busy day tomorrow when our flagship retailer, John Lewis, opens for its annual clearance event."
Shoppers eager for bargains can take advantage of the sales until 8pm this evening.
